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Processes and technologies need to change in order to provide a consistent experience across all platforms.

Cross-device shopping via a wide range of channels has made it difficult for companies to maintain consistency.

If you cannot keep up with their increasing demands, your customers will leave you. Instead, they stay loyal with companies due to the experience they receive. Customers no longer base their loyalty on price or product.But, why are so many companies focusing on the customer experience and what happens to companies that choose to ignore it? Customer experience has fast become a top priority for businesses and 2022 will be no different.